Building Relationships: Key to Successful Loyalty Programs

In the past, discounts, points programs, punch cards and rewards played starring roles in loyalty initiatives. However, industry experts are finding that such approaches are no longer impacting consumers' overall loyalty to a brand or retailer. 

In today’s world, consumers desire a seamless and personalized brand experience – this will be the driving force to customer loyalty.  In order to stay relevant, businesses need to take a fresh look at loyalty.  The focus of a loyalty program should not be transactions.  Instead, a business should look at ways to add value in order to build an emotional connection with a brand.

Personalization is a key to success with loyalty programs.  It is crucial to incorporate personalization into program messages and discounts.  Consumers want to be recognized, communicated and rewarded based on their personal tastes.

Apex Payment Solutions incorporates the The Perka^TM solution for our clients.  The Perka^TM solution is one of the easiest ways to market your business. It connects you to customers through their mobile phones, it helps you draw customers back to your business with special offers and rewards they'll love.

The Perka solution helps you run the same kinds of sophisticated mobile marketing programs as nationwide chains—at a fraction of the cost.   It is easy to use and is as fast as an old-fashioned punchcard.  And even more important, Perka is compatible with almost every smart phone and is a free app for customers to download!

Businesses can customize Perka to meet their strategic marketing goals.  The capabilities are endless. 

•  Choose the best rewards and loyalty levels for your goals and your customers'      tastes. Pick from a points- or punch-based system and how many purchases are needed to earn new rewards.

•  The Perka app and Beacon help you identify your customers so that you can greet them by name, recommend additional items they might enjoy, and deliver a fun, personal experience that keeps them coming back for more.

•  Send special offers directly to their mobile phones through the Perka app, and engage your customers whether they are in the neighborhood or across town.

•  Some loyalty programs give out points for just showing up. With the Perka program, you can validate purchases at the register to grant rewards only to your best, paying customers.

Contact us today to find out more about Perka, and how we can help you set up a loyalty program that can suit your customers while incorporating all your strategic marketing goals.  We are dedicated to building and maintaining relationships with our clients, just as you are!!